The Meaning

We are all born with different backgrounds. No matter what circumstance we find ourselves in, there exists a certain set of “odds” dictating what is most or least probable for the outcome of our life. These “odds” are our greatest barrier to success. Walk-On Brand exists to inspire all to do whatever it takes to overcome these “odds” and achieve their dreams. This requires an unwavering desire for greatness and a relentless work ethic, even when no one is watching. It takes betting on yourself when no one else will… taking leaps of faith… getting knocked down and getting back up stronger… time, and time again. This is what it means to have the spirit of a walk-on. This is what it means to DEFY YOUR ODDS.